|Researching kawaii is exhausting.|
Throughout my work, I had the chance to interview the editors-in-chief of two prominent magazines in youth Harajuku fashion, to get a deeper insight into this whole concept. I found out kawaii means more than cute: it's about individual expression, sexuality, general lifestyle, and that certain envy we get wanting to find out everything about how people live their lives, beyond what they wear. It was not exactly what I had expected when I prepared my interview, and I was pleasantly surprised- turns out it's less superficial than I thought.
Not only was it a fun topic to tackle, but I also enjoyed translating their answers afterwards- which much, much-needed help from my trusty partner.
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