Sweden has H&M, and Japan Uniqlo. Sweden has Ikea, and Japan... Muji.
The first time we walked into Muji, Aaron said: "Uh oh. This store looks like your apartment in Montreal".
Muji is my latest obsession. I discovered the store while in Tokyo, and they sell everything from stationery to housewares, toiletries, clothing, furniture, electronics, food and more. The clothes are a mix between Gap and Uniqlo, and their furniture redefines simplicity: plain and unadorned. The store is also environmentally-friendly, using very little packaging.
They have stores all over Seoul, and every time I go shopping I spend hours browsing all of their products. Unfortunately I cannot buy any kind of furniture since I'm leaving shortly, so every visit is bittersweet. Not as cheap as Ikea, but quite affordable.
The name Muji is short for Mujirushi Ryohin, which translates as "no brand, good product."
Here's a look: