Pepero sticks are the Korean version of Japanese Pocky, and one of the best snacks in Asia. Apparently so tasty that they have a full day dedicated to the celebration of the chocolate stick- which is fine by me.
Pepero Day is similar to Valentines' Day, and is observed by young couples and students who exchange boxes of Pepero and other candies. They chose the date (11/11) since it resembles 5 sticks of Pepero. Interesting!
I like holidays in Korea. It means tons of candy from the kids, and I've been a longtime fan of Pocky.